Product Marketing Manager

Amsterdam

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we're the largest in our industry and shaping the future of travel, together.

Our team is an 'Ohana of 700+ people around the world. We're passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

Think Client First

We Are One 'Ohana

Be Curious and Learn

Own It.

Act With Integrity

Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world's leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we've helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we've known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can't wait to see all that's to come.

About the Role

As a Product Marketing Manager, Growth & Adoption, you will be responsible for turning product investments into measurable business outcomes.

You will work closely with Product, Engineering, Sales, Account Management, Support, and Leadership to influence product direction, define go-to-market strategies, increase feature adoption, and drive commercial impact.

This role goes beyond launches.

You will help shape products before they are built, ensure activation and adoption are designed into the experience, measure outcomes after launch, and continuously improve performance through experimentation, customer insight, and modern AI-powered workflows.

Success is measured through activation, adoption, retention, customer impact, and business outcomes, not the number of launches completed.

You'll have the opportunity to influence products used by thousands of businesses around the world, shape how product decisions are made, help define the future of AI-powered experiences in travel and tourism, and directly contribute to the growth of both our clients and FareHarbor.

If you're excited about combining product strategy, customer insight, AI, experimentation, and commercial impact, we'd love to hear from you.

What You'll Do

Influence product strategy

Partner with Product and Engineering throughout discovery, planning, development, launch, and optimization.

Represent customer, market, and commercial perspectives during roadmap discussions.

Ensure activation, adoption, and commercial success requirements are considered before development begins.

Use customer insights, market research, competitive intelligence, and adoption data to influence product decisions.

Own go-to-market strategy

Develop end-to-end go-to-market strategies for new products, features, and initiatives.

Define segmentation, positioning, messaging, rollout strategies, and success metrics.

Align stakeholders across Product, Engineering, Sales, Support, and Account Management.

Adapt strategies for regional needs while maintaining consistency globally.

Drive activation and adoption

Design programs that increase product activation, adoption, and long-term customer value.

Identify friction points throughout the customer journey and recommend improvements.

Partner with commercial teams to increase awareness and usage of key product capabilities.

Create scalable frameworks that help clients realize value faster.

Leverage AI to scale impact

Use AI tools and workflows to improve customer research, competitive intelligence, positioning, experimentation, enablement, and go-to-market execution.

Evaluate emerging AI technologies and identify opportunities that create meaningful value for customers and internal teams.

Partner with Product teams to support the positioning, adoption, and commercialization of AI-powered products and capabilities.

Continuously improve efficiency and quality through thoughtful application of AI across the product marketing lifecycle.

Run experiments and measure impact

Establish clear hypotheses, success metrics, and measurement frameworks.

Design and execute experiments focused on activation, adoption, retention, and conversion.

Analyze performance data and turn findings into actionable recommendations.

Continuously optimize messaging, onboarding experiences, and adoption programs.

Enable commercial success

Equip Sales and Account Management teams with clear positioning, customer stories, objection handling, and adoption playbooks.

Ensure commercial teams understand product value and can confidently communicate it to clients.

Measure the effectiveness of enablement efforts and continuously improve adoption of materials and processes.

Improve how Product Marketing operates

Build repeatable frameworks, playbooks, templates, and processes that improve launch quality and execution speed.

Raise the quality and consistency of product marketing across the organization.

Help create a culture of experimentation, learning, and continuous improvement.

What You'll Bring

5+ years of Product Marketing experience within SaaS, technology, or digital products.

Proven experience owning go-to-market strategies from planning through post-launch optimization.

Strong partnership experience with Product and Engineering teams.

Demonstrated success improving activation, adoption, retention, or conversion metrics.

Experience designing experiments and using data to guide decisions.

Hands-on experience using AI tools to improve research, analysis, content creation, experimentation, productivity, or go-to-market execution.

Strong understanding of customer research, market analysis, segmentation, and positioning.

Exceptional communication skills with the ability to influence stakeholders at all levels.

Experience working across multiple teams and balancing competing priorities.

Ability to simplify complex products into clear customer value.

Curiosity about emerging technologies and a practical understanding of how AI can create value for both customers and businesses.

Success Metrics

Increased activation and adoption of key product capabilities.

Strong product launches that deliver measurable commercial outcomes.

Product decisions influenced by customer, market, and adoption insights.

Commercial teams that confidently communicate product value.

Consistent experimentation that improves customer and business results.

Thoughtful application of AI that increases team effectiveness and customer value.

Scalable processes that improve how FareHarbor brings products to market.

This role is available to candidates located in the Netherlands and requires ability to work in a hybrid setup with in-office presence..

Benefits

Global leave benefit

22 weeks paid parental leave

2 weeks paid grandparent leave

Extended care and bereavement leave

Life insurance policy

Pension Plan

Central Amsterdam Location

Discount CZ insurance

Working in a multicultural environment - 45 different nationalities

Commuting allowance for public transport & subsidized lunch

Wellness benefits (Headspace subscription & wellness webinars)

Hybrid friendly

Work-from-home assistance

Educational Opportunities

Individual skill development & growth programming

Social hours & events and team-building

26 vacation days per year

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

To learn more about how we use your information, see our Privacy Statement for Applicants . By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants .

Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.