Marketing Assistant

<h3>This is a remote position.</h3><p>Our client is looking for a <b>Virtual Marketing Specialist / Lead Generation Specialist</b>to execute and manage high-volume, multi-channel outreach initiatives in a fast-paced, metrics-driven digital environment. They operate within a performance-focused marketing ecosystem and continue to scale across multiple paid and organic channels.</p><p>This role is execution-heavy and requires precision, consistency, and strong communication. The ideal candidate is process-driven, highly organized, comfortable with repetitive high-volume tasks, and able to work within structured workflows while collaborating closely with operations to ensure accurate lead tracking, qualification, and handoff.</p><h3>Responsibilities<ul><li><p>Execute high-volume mass DM outreach across approved platforms, managing large-scale campaigns with precision and consistency (up to 2M messages per day when applicable).</p></li><li><p>Manage daily Instagram outreach, including targeted engagement, follow-ups, and account interactions to drive responses and conversions.</p></li><li><p>Support Facebook and Instagram advertising workflows, including campaign execution, monitoring, and basic optimizations.</p></li><li><p>Run cold email outreach campaigns using sequencing tools, inbox rotation strategies, and deliverability best practices, ensuring consistent follow-ups.</p></li><li><p>Conduct daily targeted lead engagement across multiple platforms to support pipeline growth and conversion goals.</p></li><li><p>Assist with email and SMS marketing activities, including flows, templates, segmentation, and basic integrations.</p></li><li><p>Support digital advertising efforts across major platforms such as Meta, Google Ads, YouTube, TikTok, Instagram, and Facebook, including SEM and PPC campaigns.</p></li><li><p>Distribute and manage content across multiple pages and platforms to maintain brand consistency and visibility.</p></li><li><p>Provide light SEO support as a secondary responsibility, including basic audit reports, keyword research, competitor checks, and occasional technical reviews.</p></li><li><p>Maintain accurate logs of outreach activity, responses, and lead status, ensuring clean and consistent tracking.</p></li><li><p>Collaborate closely with an Operations VA to ensure leads are properly tagged, sourced, qualified, and handed off according to internal workflows.</p></li><li><p>Follow established processes rigorously, maintain clear documentation, and meet daily activity and performance targets.</p></li></ul><br></h3><h3>Requirements</h3><ul><li><p>Proven experience managing high-volume, multi-channel lead generation campaigns.</p></li><li><p>Hands-on experience with mass DM outreach, Instagram outreach, cold email systems, and automation tools.</p></li><li><p>Experience supporting or managing digital advertising efforts, particularly on Instagram and Facebook.</p></li><li><p>Strong understanding of email and SMS marketing platforms and basic automation workflows.</p></li><li><p>Experience working with SEM and PPC campaigns.</p></li><li><p>Comfort working in structured, metrics-driven environments with repetitive, high-volume tasks.</p></li><li><p>Strong written and spoken English communication skills.</p></li><li><p>High attention to detail, strong organizational skills, and ability to manage multiple workflows simultaneously.</p></li><li><p>Familiarity with SEO tools is a plus, but SEO is not the primary focus of the role.</p></li></ul><h3>Qualifications<ul><li><p>Background supporting marketing, growth, or lead generation teams in digital environments.</p></li><li><p>Experience collaborating cross-functionally with operations or sales teams.</p></li><li><p>Demonstrated consistency, reliability, and accountability in previous roles.</p></li><li><p>Process-driven mindset with a strong focus on accuracy and execution.</p></li><li><p>Proactive problem-solver who anticipates needs and removes blockers.</p></li><li><p>High level of integrity and professionalism.</p></li></ul><br></h3><h3>Benefits</h3><li><h3>Full-time position.</h3></li><li><h3>100% remote role.</h3></li><li><p>Opportunity to work with a growing marketing operation.</p></li><li><p>Long-term stability and room for professional growth.</p></li><li><p>Collaborative and process-driven work environment.</p></li><br><p>Originally posted on <a href="https://himalayas.app">Himalayas</a></p>