Meta Ads Specialist

<h3>This is a remote position.</h3>Our client is looking for a strategic and data-driven <b>Meta Ads Specialist</b> to own and elevate their flagship advertising product. The company is a leader in the legal marketing space, having been recognized with multiple industry awards for innovation and client growth over the past several years.<p></p><h3>Responsibilities</h3><li><p>Develop and own the complete Meta Ads product, including defining its strategy, structure, and operational playbook.</p></li><li><p>Build, manage, and optimize both static and video campaigns to maximize visibility, engagement, and return on investment.</p></li><li><p>Scale advertising efforts effectively, managing a diverse portfolio of clients from small-budget local firms to high-spend competitive metro firms.</p></li><li><p>Collaborate closely with the Sales and Marketing departments to educate on product value, support client pitches, and aid in retention efforts.</p></li><li><p>Take charge of performance reporting, maintain detailed dashboards, and drive continuous innovation to keep the advertising product competitive.</p></li><br><h3>Requirements</h3><li><p>Verifiable experience managing high-budget Meta ad accounts, with a portfolio demonstrating management of at least $100,000 per month in ad spend.</p></li><li><p>A proven track record of building, refining, or scaling a Meta Ads product or service line.</p></li><li><p>Excellent communication skills for effective collaboration with internal teams and direct consultation with their law firm clients.</p></li><h3>Qualifications</h3><li><p>Expertise in Meta Ads Manager, including advanced targeting, creative A/B testing, and budget optimization.</p></li><li><p>Strong analytical skills with proficiency in tracking KPIs and using data to inform campaign decisions.</p></li><li><p>Ability to balance long-term strategic planning with hands-on, daily execution.</p></li><br><h3>Benefits</h3><ul><li>Full-time</li><li>100% remote role.</li><li>Their benefits package includes competitive compensation, significant growth opportunities within a forward-thinking company, and the chance to own a critical product line with high visibility and impact.</li></ul><br><p>Originally posted on <a href="https://himalayas.app">Himalayas</a></p>