Social Media & Brand Manager

<h3>This is a remote position.</h3><p>Our client is looking for a part-time<b>Social Media &amp; Brand Manager</b>to strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in the<b>financial and tax consulting industry</b>, known for their technical expertise, reliability, and client-focused approach.</p><p>This role is ideal for a creative yet analytical marketer who thrives at the intersection of<b>storytelling, data, and strategy</b>. The Social Media &amp; Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways.</p><h3><b>Responsibilities</b><ul><li><p>Develop and implement a<b>comprehensive social and paid media strategy</b>aligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives.</p></li><li><p>Create and maintain a<b>monthly content calendar</b>that integrates organic storytelling and paid campaigns across multiple channels.</p></li><li><p>Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company's core values and unique differentiators.</p></li><li><p>Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform.</p></li><li><p>Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics.</p></li><li><p>Manage posting schedules and partner with key team members to amplify visibility through<b>employee advocacy programs</b>.</p></li><li><p>Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences.</p></li><li><p>Plan, execute, and optimize<b>paid campaigns</b>across platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll).</p></li><li><p>Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates.</p></li><li><p>Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI.</p></li><li><p>Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact.</p></li><li><p>Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL).</p></li><li><p>Translate data insights into actionable recommendations for future campaigns.</p></li><li><p>Stay informed on<b>social media trends, ad platform updates, and competitive benchmarks</b>to keep strategies fresh and effective.</p></li><li><p>Collaborate across teams to align brand identity, tone, and content direction with company goals.</p></li><li><p>Support sales enablement through<b>social selling resources and content toolkits</b>.</p></li><li><p>Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency.</p></li></ul><br></h3><h3>Requirements</h3><ul><li><p>3–5 years of proven experience in<b>B2B social media and paid media campaign management</b>, ideally within finance, accounting, or professional services.</p></li><li><p>Demonstrated success executing both<b>organic and paid strategies</b>across LinkedIn, Google Ads, RollWorks, or AdRoll.</p></li><li><p>Strong grasp of<b>Account-Based Marketing (ABM)</b>frameworks and sales collaboration.</p></li><li><p>Excellent copywriting, visual storytelling, and communication skills.</p></li><li><p>Data-driven mindset with experience in analytics platforms such as<b>Google Analytics, HubSpot, or LinkedIn Campaign Manager</b>.</p></li><li><p>Strategic thinker who can balance creativity with analytical insight.</p></li><li><p>Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment.</p></li></ul><h3><b>Qualifications</b><ul><li><p>Bachelor's degree in Marketing, Communications, or a related field.</p></li><li><p>Deep understanding of audience segmentation, targeting, and content optimization.</p></li><li><p>Experience managing budgets, reporting performance metrics, and presenting actionable insights.</p></li><li><p>Knowledge of paid media automation tools and performance tracking.</p></li><li><p>Strong interpersonal skills with a collaborative and proactive work style.</p></li></ul><br></h3><h3>Benefits</h3><li><p><b>Part-time, 100% remote position</b>with flexible working hours.</p></li><li><p>Opportunity to lead brand initiatives for a highly respected firm in the financial industry.</p></li><li><p>Exposure to cutting-edge marketing strategies including ABM and performance marketing.</p></li><li><p>Professional growth within a data-driven and creative environment.</p></li><li><p>Competitive compensation in USD and long-term career development opportunities.</p></li><br><p>Originally posted on <a href="https://himalayas.app">Himalayas</a></p>