Social Media Lead

<p><span>We're making a big move and we want you to be part of it.</span></p><p><span>We are relocating several of our core departments from London to Gothenburg, and as a result, we're growing our Swedish team in a major way. This means we're hiring across multiple departments simultaneously - including Brand, Product, Design, and more.</span></p><p><span>This is a unique moment to join a fast-moving, internationally recognised fashion brand as we expand our presence in Sweden. If you've been waiting for an opportunity to be part of something exciting - this is it.</span></p><p><span>Explore our open roles and find where you fit.</span></p><p></p><p></p><div><p><span>We are looking for our next Social Media Lead. In this role, you will lead Axel Arigato's organic social media strategy by developing culturally relevant, platform-specific content that enhances brand identity, drives community engagement, and establishes the brand as a leader in digital culture. This position integrates creative strategy, direct content production, and operational management to ensure the delivery of high-performing social media output.</span><br><br><br><br><span>WHAT WE ARE LOOKING FOR</span></p></div><div><p><span>You integrate creative strategy with direct content production and operational management to ensure high-performing social media output. You develop culturally relevant, platform-specific content that enhances brand identity and drives community engagement. You thrive in a collaborative environment, bringing a generous and team-oriented mindset that makes you a valued partner across teams.</span></p><p><br></p></div><p><br>WHAT YOU WILL DO</p><ul><li><p><span>Channel Strategy &amp; Management: oversee daily posts on TikTok, Instagram, YouTube Shorts, Snapchat, Threads, and new platforms; maintain brand voice and aesthetic; manage and optimize targeting and scheduling</span></p></li><li><p><span>Content Planning &amp; Creation: develop concepts, shoot, and edit short-form, video-first content; build moodboards and shot lists; capture content in-office, at events, retail, and shoots</span></p></li><li><p><span>Influencer &amp; Creator Coordination: assist with creator campaigns.</span></p></li><li><p><span>Trend Leadership: monitor platform trends; suggest proactive content ideas; ensure brand stays culturally relevant</span></p></li><li><p><span>Reporting &amp; Insights: support weekly and monthly KPI reports; share insights for performance decks; recommend strategy changes</span></p></li><li><p><span>Cross‑Functional Collaboration: Work with Brand, Performance and Commercial teams to align content with campaigns and launches.</span><br><br><br></p></li></ul><div><p>ARE YOU THE ONE?</p></div><div><div><ul><li><p><span>At least 5 years in social media, marketing, editorial, or similar roles within fashion, lifestyle, or culture-focused brands</span></p></li></ul></div><div><ul><li><p><span>3-4 years specializing in short-form social video content creation</span></p></li></ul></div><div><ul><li><p><span>Culturally immersed, trend-aware, creative, fast-thinking</span></p></li></ul></div><div><ul><li><p><span>Highly organized and solutions-driven</span></p></li></ul></div><div><ul><li><p><span>Strong interpersonal communication and collaborative mindset</span></p></li></ul><p></p></div><div><p><br></p></div><div><p><span>HERE'S HOW TO APPLY</span></p></div><div><p><span>If you are ready to lead social media and content creation for a brand at the forefront of digital culture, apply today and join the next chapter of our creative journey.</span></p><p><span>Apply by submitting your CV. We also welcome a short cover letter telling us why you think you would be a great fit for this role. Please do not include a photo or date of birth with your application; our recruitment process is competency based.</span></p><p><span>We review applications continuously and the position may be filled before the closing date.</span></p></div></div><div><p><br></p><div><p><span>DETAILS</span></p></div><div><p><span>Contract type: Full-time</span></p></div><div><p><span>Location: Gothenburg</span></p></div><div><p><span>Work mode: On-site</span></p></div><div><p><span>Direct reports: No</span></p></div></div><div><p><span>Budget oversight: Yes</span></p></div><div><p><span>Reports to: Head of Content Creation</span></p></div><div><p><span>Start date: ASAP</span></p><p></p></div><div><p></p></div><div><p><span>A BIT ABOUT AXEL ARIGATO</span></p></div><div><p><span>Founded in Sweden in 2014 by Albin Johansson and Max Svärdh, Axel Arigato was born with a disruptive mindset, modernising and democratising the sneaker landscape through a blend of style, quality, community and a digital-first approach.</span></p><p><span>Grounded in Scandinavian minimalism and elevated with playful, intentional details, every piece is designed with care: crafted to move globally, worn with individuality.</span></p><p><span>What began online expanded into physical spaces built for energetic cultural exchange: stores and experiences where conversations, performances and unexpected activations dissolve the boundaries between brand and culture.</span></p><p><span>Today, Axel Arigato continues to evolve with purpose via a people-powered approach. It shows up where culture happens: on streets, at events and across cities.</span></p><p><span>Built on curiosity. Driven by connection.</span></p><p></p></div><div><p><br>OUR VALUES</p></div><div><p><span>DROP: Diversity, Respect, Openness and Passion are our core values. We are an equal opportunity employer and welcome applications from all backgrounds.</span></p></div>