Growth Marketing Manager

<h4><strong>🏠 What Do We Do?</strong></h4><p>Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.</p><p><strong>Electra is constantly innovating to make electric vehicle charging easier</strong>, with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.</p><p>Based in Paris, Lyon, Bordeau, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, <strong>Electra's teams aim to deploy a network of 15,000 fast charging points by 2030</strong>, proud to contribute to the energy transition in Europe.</p><h5>In 5 years, we have:</h5><ul><li><p>Deployed +700 stations and over 4000 fast-charging points</p></li><li><p>Secured thousands of stations to establish Electra as a leader in the European market</p></li><li><p>Opened several offices in France and Europe</p></li><li><p>Raised over €1 billion in equity and debt financing from renowned investors and institutions</p></li><li><p>Joined the French Tech Next 40 and won the European Scale-up of the Year 2024 award</p></li><li><p>Assembled a team of over +250 talents… and this is just the beginning !</p></li></ul><h4>💼 Your Mission</h4><p>Under Claudia, Head of Marketing, the main objective of your role is to implement growth strategies to optimize online visibility, to increase our user base, and to maximize conversion.</p><h5><strong>1. Be #1 when people look for charging stations</strong></h5><ul><li><p>Define and scale the SEO strategy country by country, adapting it to each local market, leveraging AI to produce and localize content faster</p></li><li><p>Manage our SEO agency (Arkee) and editorial partner (On Track) to ship high-performing content on time</p></li><li><p>Make the app impossible to miss on the App Store and Google Play visibility, search ranking, and featured placements</p></li><li><p>Boost Electra's presence on navigation and map apps (Google Maps, Waze, Apple Maps) right where drivers are looking for a charger</p></li></ul><h5><strong>2. Turn our owned channels into conversion machines</strong></h5><p><em>Website</em></p><ul><li><p>Own website performance and user experience across all markets</p></li><li><p>Build and deploy new landing pages based on business needs (price comparison, feature highlights, badge ordering, etc.)</p></li><li><p>Continuously improve conversion performance</p></li></ul><p><em>In-station</em></p><ul><li><p>Drive in-station traffic to app usage</p></li><li><p>Test and evaluate new advertising formats (totem, screens, Electra Line, animations, games…) within stations</p></li><li><p>Manage the operations and logistics of the campaigns</p></li></ul><h5><strong>3. Build the playbook and coordinate its implementation across 9 markets</strong></h5><ul><li><p>Work directly with local Marketing managers to adapt and deploy organic growth initiatives in each country</p></li><li><p>Ensure consistency of execution while leaving room for local market specifics</p></li></ul><h5><strong>4. Analyse results and build data-driven recommendations</strong></h5><ul><li><p>Define the metrics and dashboards to track performance across all channels and markets</p></li><li><p>Turn insights into prioritised actions and continuously raise the bar on what good looks like</p></li></ul><h4><strong>😎 Your Profile</strong></h4><ul><li><p>3+ years in growth or digital marketing, with hands-on ownership of a channel</p></li><li><p>Fluent in French and English, you can brief an agency in France and align with a market lead in Germany without losing nuance</p></li><li><p>You are analytical and business-focused; you know how to use data to inform your decisions.</p></li><li><p>Multi-market experience is a plus, you know that copy-pasting a strategy across countries doesn't work, and you enjoy figuring out what does</p></li><li><p>You use AI as a real productivity lever, not just ChatGPT for drafts, but workflows and automations that let you punch above your weight</p></li><li><p>You know how to steer agencies, sharp briefs, clear feedback, delivery on time</p></li><li><p>You ship, you don't wait for the perfect brief, the perfect tool, or the perfect moment. You figure it out and move.</p></li><li><p>You have strong organizational skills to manage multiple campaigns and initiatives simultaneously.</p></li></ul><h4><strong>⚡️ What Electra Offers You</strong></h4><ul><li><p>A key role in a massive international rollout of Europe's largest fast-charging network</p></li><li><p>Opportunities to grow across engineering, operations, and strategy</p></li><li><p>A collaborative and mission-driven environment</p></li><li><p>Real impact on the energy transition and the future of mobility</p></li><li><p>An attractive compensation package with fixed and variable components (evaluated and paid quarterly)</p></li><li><p>Brand-new offices in the 2nd arrondissement of Paris</p></li><li><p>2 days of remote work per week</p></li><li><p>Alan health insurance (50% covered by Electra)</p></li><li><p>Meal vouchers via Swile card (€10/day, 50% covered by Electra)</p></li><li><p>25 paid vacation days + 12 RTT (reduction of working time) days</p></li><li><p>SYNTEC collective agreement (including vacation bonus, additional leave for special occasions, etc.)</p></li><li><p>A quarterly company-wide event with the entire Electra team</p></li><li><p>Sustainable Mobility Package</p></li><li><p>Access to the company benefits platform (CSE) with numerous perks (culture, sports, etc.)</p></li><li><p>Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by Electra</p></li></ul><p>Even if your profile doesn't match 100% of every criterion, we encourage you to apply. At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves.</p><p>We are committed to equal opportunities and do not tolerate any discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability.</p><p>💚 We value potential, motivation, and a learning mindset just as much as experience. 🚀</p><h4>🗓️ <strong>Recruitment Process</strong></h4><ol><li><p><strong>TA Interview</strong> - <a target="_blank" href="https://www.linkedin.com/in/rapha%C3%ABlchiche/"><strong>Raphaël</strong></a></p></li><li><p><strong>Hiring Manager interview</strong> - <a target="_blank" href="https://www.linkedin.com/in/claudia-m-04a07665/"><strong>Claudia</strong></a></p></li><li><p><strong>Use Case</strong> -<strong> </strong><a target="_blank" href="https://www.linkedin.com/in/claudia-m-04a07665/"><strong>Claudia</strong></a><strong> / </strong><a target="_blank" href="https://www.linkedin.com/in/ivan-d-5aa34546/"><strong>Ivan</strong></a><strong> / </strong><a target="_blank" href="https://www.linkedin.com/in/mgurib/"><strong>Maëlle</strong></a></p></li><li><p><strong>Fit - </strong><a target="_blank" href="https://www.linkedin.com/in/c%C3%A9dric-herment-6646508a/?skipRedirect=true"><strong>Cédric</strong></a><strong> </strong><br></p></li></ol>