Director of Finance

New York, Hybrid

About the Position:

Bluefish is looking for a Director of Finance to help scale our finance function as we grow through our next stage of expansion. This person will own FP&A and strategic finance while also overseeing core accounting and controllership functions to ensure the company has strong financial discipline, clean reporting, and scalable processes.

This is a high-impact role for someone who can operate as both a strategic partner to the business and a hands-on leader who can drive accuracy, controls, and rigor across the finance and accounting function.

What You’ll Do

Finance leadership + business partnership (FP&A)

Own the company’s budgeting, forecasting, and long-range planning processes (monthly/quarterly/annual)

Build and maintain the core SaaS financial model and operating metrics (ARR, NRR, GRR, CAC, LTV, payback, churn)

Partner with GTM leadership to forecast bookings, pipeline health, and capacity planning

Partner with Product/Engineering on headcount planning, spend forecasting, and ROI analysis

Drive monthly variance analysis and executive-level narrative on performance and key drivers

Own executive dashboards and Board reporting materials

Accounting oversight + controllership responsibilities

Oversee the monthly, quarterly, and annual close process to ensure accuracy, timeliness, and quality

Manage internal accounting resources and external accounting firms

Maintain strong financial controls, approvals, and audit-ready processes as the company scales

Ensure compliance and correct treatment for:

Revenue recognition (ASC 606)

Deferred revenue and billing operations

Accruals and prepaid expenses

Compensation expense and equity accounting coordination

Expense classification and department-level reporting

Manage key accounting workflows including:

Accounts payable and vendor management

Payroll coordination and reconciliations

Bank and balance sheet reconciliations

General ledger integrity and chart of accounts evolution

Own preparation and support for annual audits, tax filings, and other compliance needs (in partnership with external providers)

Implement and improve core systems and workflows (NetSuite/QBO, Ramp, Stripe, Bill.com, etc.)

Finance operations + scaling

Build scalable processes for spend management, cash management, procurement, and budgeting discipline across the org

Improve tools and reporting systems to support real-time visibility into performance

Support hiring and development of the finance team over time

Strategic initiatives

Support fundraising, investor reporting, and diligence requests

Partner on pricing, packaging, and unit economics improvement initiatives

Evaluate strategic opportunities including vendor negotiations and operational efficiency initiatives

What We’re Looking For

8–12+ years of experience across finance, FP&A, and accounting (startup and/or high-growth environments strongly preferred)

Experience owning or overseeing accounting close cycles and controllership responsibilities

Strong understanding of SaaS financials and metrics; familiarity with ASC 606

Proven ability to build and improve finance processes and internal controls

Strong analytical and modeling skills, with the ability to translate data into business decisions

Comfort operating in a fast-paced, ambiguous environment with high ownership

Advanced Excel / Google Sheets skills; experience with finance systems and tooling

Nice to Have

Mix of startup experience + finance + accounting background

Experience implementing or scaling accounting and finance tooling

Prior experience supporting board reporting and fundraising processes

People management experience or desire to build/manage a team

Experience supporting international operations, including foreign subsidiaries, cross-border tax considerations, and intercompany transactions (e.g., transfer pricing, cost allocations).

About Bluefish:

Bluefish is the enterprise marketing engine for AI. As consumers increasingly use AI tools to discover and purchase products online, the traditional customer journey is collapsing into a single AI answer. With over a billion people leveraging AI platforms, Bluefish is built to empower Fortune 500 marketers with control over this critical new channel. Joining the Bluefish team means working alongside a tight-knit group of martech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. We're building the next evolution in enterprise marketing and doing so with vision and grit at the core of how we work. The company is backed by leading investors, including NEA, Crane Ventures, Salesforce Ventures, Swift Ventures, BloombergBeta, Firebolt Ventures, and Laconia Capital.   We are a globally distributed team, with business operations based in New York City and engineering based in Europe.

Why Bluefish & Our Values:

Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI

Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry

Join an experienced high-performing team where you will have immediate ownership and impact

Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.

Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.

Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.

Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.

Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.

Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.