Growth & Strategy Lead, GTM

New York

Operator. Orchestrator. Creative Force. Core Team Hire · New York, NY

The Opportunity:

Shelf is operating in one of the fastest-moving markets in the world, and we're at an inflection point. We have strong customers, product-market fit, and positioning. Now we're looking for exceptional operators to help accelerate growth alongside the founders and leadership team.

This is not a traditional functional role. You'll join the core team at a moment where every decision materially shapes the company's trajectory.

The Role:

We're hiring a Growth & Strategy Lead: a high-agency generalist who thrives in ambiguity and moves fast. This person combines analytical rigor, structured problem-solving, creative instinct, and relentless execution.

You likely started in consulting or another rigorous analytical environment, then moved into startups as a founder, early employee, or operator. You know how to build without a playbook, wear multiple hats, and ship quickly.

You're hands-on, low ego, and highly resourceful. You use AI, automation, and modern tooling to create outsized leverage and move with speed. You can turn a blank page into a campaign, workflow, event, narrative, or system and iterate rapidly from there.

This role works closely with the Head of Marketing and executive team as a force multiplier across the business. One week might include launching campaigns, testing growth experiments, building automations, supporting sales strategy, and executing executive events.

We move fast, priorities shift constantly, and adaptability is essential. You should thrive in high-intensity environments and be motivated by building something meaningful from the ground up.

What You'll Do:

Operate Across the Business:

Act as a high-leverage utility player on the core team. Turn ambiguous asks into finished deliverables across growth, operations, content, events, systems, and strategy.

Take a one-line idea from leadership and turn it into execution

Build campaigns, narratives, workflows, analyses, and experiments from scratch

Bring strong creative instincts across copy, messaging, positioning, and brand

Think from first principles and move quickly without waiting for perfect clarity

Use AI & Automation as Force Multipliers:

Leverage AI, automation, and modern tooling to operate with outsized impact.

Build systems that automate repetitive work and increase company throughput

Use tools like n8n, Zapier, Claude, Clay, Salesforce, Pardot, and HockeyStack

Partner with engineering and product on integrations and workflow automation

Stay current on emerging AI tools and identify what creates real leverage

Drive Growth:

Own growth initiatives end-to-end, from strategy through execution and measurement.

Launch and optimize pipeline-generating campaigns across paid, outbound, and experimental channels

Run rapid growth experiments and double down on what works

Build outbound and ABM programs using tools like Lemlist, Clay, ZoomInfo, and Pardot

Identify unconventional growth opportunities others overlook

Shape Messaging & Narrative:

Help define how Shelf communicates its value to the market.

Write landing pages, ad copy, sales collateral, customer communications, and executive content

Translate complex product concepts into clear, compelling messaging

Support launches, vertical positioning, and competitive narratives

Develop customer stories, proof points, and brand content

Build Systems & Insights:

Own the infrastructure behind growth execution and reporting.

Maintain automation workflows and GTM systems

Build attribution and reporting across Salesforce, HockeyStack, and Gong

Improve CRM hygiene, enrichment, and operational efficiency

Support Content, Events & Community:

Help scale Shelf's brand and audience through content and field marketing initiatives.

Contribute to the growth of Augmented U and related community efforts

Support executive dinners, field events, and industry conferences

Help execute high-quality experiences across content, events, and follow-up

Who You Are:

8–10 years of experience with the ability to contribute across functions from day one

Background in team sports or other highly competitive environments; collaborative, resilient, and team-first

Strong analytical and communication skills with a rigorous educational foundation

Experience in top-tier consulting, strategy, or similarly demanding problem-solving environments

Early-stage startup experience, ideally as a founder, founding team member, or early operator

Based in or near New York City and excited to work in person with the team

How You Work:

You think from first principles and operate comfortably in ambiguity

You're hands-on, low ego, and focused on impact over titles

You use AI, automation, and modern tooling as leverage, not novelty

You're a strong writer who can adapt messaging across audiences and channels

You bring original ideas, strong creative instincts, and clear points of view

You move quickly, iterate fast, and bias toward execution over perfection

You thrive in fast-moving environments and are motivated by building something meaningful alongside exceptional people

What we offer:

A seat on the core team at the most critical inflection point in our company's history

Competitive compensation, commensurate with experience

Generous equity grant in company stock options

Comprehensive health and wellness packages

Open PTO

Realistic, clearly communicated expectations

Team-wide aligned values and goals