Sales jobs at European startups
Sales roles own revenue directly: finding prospects, running the pitch, and closing deals. At startups you often build the playbook as you go, with fast feedback and clear, measurable results.
Sales roles at startups own revenue directly. Depending on the stage you might be the first commercial hire writing the playbook from scratch, an Account Executive closing inbound and outbound deals, or an SDR booking the meetings that feed the pipeline. The earlier you join, the more you build rather than inherit.
What founders screen for is not a polished CV but evidence you can find prospects, run a real conversation, and close. The feedback loop is fast and the results are measurable, which is why sales is one of the clearest ways to show impact early in a startup career.
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Frequently asked
What does a startup sales role actually involve?
Finding prospects, running the pitch, and closing deals, plus often building the process behind it: the CRM hygiene, the outbound sequences, and the early playbook. At small startups one person does all of it; at later stages the role narrows to a single part of the funnel.
Do I need previous sales experience to break in?
Not always. Startups hiring their first commercial people often value drive, clear communication and coachability over a long sales CV. A track record of persuading people or running something you owned counts for a lot.
What is the difference between an SDR and an Account Executive?
An SDR (Sales Development Representative) focuses on the top of the funnel: prospecting and booking qualified meetings. An Account Executive runs those meetings and closes the deal. SDR is a common entry point; AE is the next step up.
Are startup sales roles commission-heavy?
Usually part of the package is variable, tied to what you close, on top of a base salary. The split varies a lot by company and stage; ask for the base, the on-target earnings, and how realistic the targets are before you accept.
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