Partnerships Lead

PARTNERSHIPS LEAD

Location: Remote (US preferred)

Employment Type: Full-time

ABOUT THE ROLE

We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).

This role reports directly to the co-founder running GTM and works closely with the CEO.

KEY RESPONSIBILITIES

TIKTOK ECOSYSTEM PARTNERSHIPS

- Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams

- Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem

- Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams

- Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations

- Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM

STRATEGIC ACCOUNT MANAGEMENT

- Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients

- Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor

- Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning

- Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery

- Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership

AGENCY & TSP PARTNERSHIPS

- Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies

- Run a referral motion that turns agency partners into a consistent source of net new brand pipeline

- Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps

- Activate dormant agency relationships and identify new TSPs to onboard

CROSS-FUNCTIONAL LEADERSHIP

- Partner with Sales on enterprise pipeline and deal strategy

- Partner with Reacher Plus delivery on strategic account health and executive relationships

- Partner with Product on platform-level requests from TikTok and top accounts

- Report partnership pipeline, account health, and ecosystem signals to the founders weekly

IDEAL CANDIDATE PROFILE

REQUIRED

- 3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform

- Track record managing 20+ strategic accounts simultaneously with executive-level relationships

- Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships

- Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting

- Comfortable in a fast-moving startup environment with no existing playbook

- Strong execution capability (not strategy-only)

PREFERRED

- Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)

- Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space

- Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)

- Working knowledge of the creator economy, affiliate marketing, or social commerce business models

THIS ROLE IS NOT FOR YOU IF

- You expect to inherit a playbook — there isn't one yet, and building it is part of the job

- You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes

- You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon