Influencer Manager - Business Development focus
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<p>At Sweatcoin, we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads and helped users walk over 23 trillion steps.</p><p>Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it.<br><br>This is primarily a Business Development role - not a brand management one. You'll be designing systems, sourcing new channels, and driving the kind of growth that compounds. Your goal is clear: <strong>double the number of users</strong> we acquire <strong>through influencers</strong> within 6 months.</p><p>You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation.</p><p>If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!<br><br><strong>What you'll do:</strong></p><p><em>Strategic Development (60%)</em></p><ul><li><p>Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)</p></li><li><p>Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches</p></li><li><p>Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers</p></li><li><p>Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale</p></li><li><p>Analyze market opportunities and build data-driven business cases for new initiatives</p></li></ul><p><em>Team Leadership & Operations (40%)</em></p><ul><li><p>Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices</p></li><li><p>Establish clear workflows, tracking systems, and performance metrics</p></li><li><p>Drive continuous improvement and knowledge sharing across geographies</p></li></ul><p><strong>What you'll bring:</strong></p><ul><li><p>Proven track record of <strong>2X+ growth</strong> in an influencer, affiliate, or partnership program with the numbers and methodology to prove it</p></li><li><p>A <strong>builder mindset</strong>: you've created something original, not just operated existing platforms</p></li><li><p>Background in consumer mobile apps or web products (startup environment strongly preferred)</p></li><li><p>Strong project management and organizational skills</p></li><li><p>Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch</p></li><li><p>Data-driven and creative in equal measure</p></li><li><p>Comfort with variable compensation tied directly to outcomes</p></li></ul><p><strong>Why Sweatcoin:</strong></p><ul><li><p>A mission that genuinely matters: getting millions of people moving every single day</p></li><li><p>Full ownership of a high-impact acquisition channel with direct influence on company growth</p></li><li><p>Remote-first culture with flexibility and trust at its core</p></li><li><p>Direct collaboration with leadership in a fast-moving, founder-minded environment</p></li><li><p>Room to experiment, build, and leave your mark</p></li></ul>
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